Background
As one of the largest outdoor music festivals in the U.S., SummerFest attracts around 750,000 attendees over its three-week-long celebration each year. In 2025, CHITA proudly made its debut at this massive cultural event as a North American home furnishing brand, bringing our outdoor furniture collections directly to U.S. consumers. This marked CHITA’s first time stepping into a major lifestyle and cultural festival, a bold move that represents our commitment to connecting with the next generation of trend-savvy consumers while expanding our brand footprint into a vibrant, music-driven atmosphere.
Festival-goers were excited to encounter a home furnishing brand in this unique setting and showed strong interest in CHITA’s products. For CHITA, this was a rare opportunity for high-density, high-quality exposure, building both momentum and confidence for further expansion in the North American market.
On-Site Highlights
During SummerFest, CHITA curated two immersive exhibition booths designed to blend comfort, style, and interaction. Around the booths, we created photo-ready check-in zones with prominent CHITA branding and stylish décor that drew festival-goers to stop, relax, and take photos. Many visitors enjoyed lounging in CHITA’s comfortable seating, making our booth a popular backdrop across social media.
We showcased three key products:
·Elara Outdoor Rattan Sofa Set
·Acker Rope Outdoor Bistro Set
·Blythe Upholstered Adjustable Height Swivel Bar & Counter Stools
These high-quality, design-forward products offered festival attendees a firsthand experience of CHITA’s “Redefine Comfort in Modern Design” philosophy. Their presence not only elevated the aesthetic of our booths but also left a lasting impression of CHITA’s commitment to both beauty and functionality.
Outstanding Results
SummerFest 2025 delivered inspiring results for CHITA:
·5,000+ new email subscribers gained during the event
·2,500+ branded giveaways distributed on-site
·$10,000+ worth of prizes distributed through combined online and offline activities
These numbers reflect the powerful resonance CHITA achieved with its target audience. Every new subscriber and every giveaway amplified our presence, demonstrating the brand’s strong appeal and influence among festival-goers.
Social Media Buzz
CHITA’s debut at SummerFest also generated significant traction online. Multiple well-known influencers, including @Big Daddy Nem (600K Instagram followers) and TikTok followers), visited our booths, experienced CHITA products, and shared their impressions on social media.
Our campaign hashtags—#CHITASummerFest and #MyCHITALife—spread widely across platforms, inspiring festival-goers to join the conversation. Fans posted photos and videos of their experiences at CHITA’s booths, creating authentic engagement that boosted our visibility and strengthened our image as a stylish, fun, and approachable brand among younger consumers.
Media Coverage
CHITA’s presence also captured attention from mainstream media and official SummerFest channels. Coverage on the festival’s official website and platforms highlighted CHITA’s activities, while leading outlets like The Source praised our efforts with headlines such as “Where Style Meets Summer”. Lifestyle publications and websites also spotlighted CHITA’s Summer lounge, with ARTIST WEEKLY commenting, “CHITA Living Turns Seats into an Experience.”
This broad coverage significantly strengthened CHITA’s brand image in the North American market, expanding our influence to a wider mainstream audience.
Brand Significance and Outlook
Making a successful debut at a top-tier music festival like SummerFest is an important milestone in CHITA’s brand journey. As a North American home furnishing brand, stepping into a major cultural event allowed us to connect with younger, trend-conscious consumers while extending our brand’s cultural relevance.
This bold initiative demonstrated that CHITA furniture is not only built for homes but also adaptable to diverse lifestyles and cultural settings. The success of this activation would not have been possible without the dedication and creativity of every CHITA team member—this was truly a win we all created together.
Looking ahead, SummerFest has given us even greater confidence and motivation. We are ready to continue exploring new and innovative brand experiences, pushing the boundaries of the CHITA brand, and sharing our story on even larger stages.